Texas's AG is suing Samsung, LG, TCL, Hisense, and Sony over their apparent use of ACR to deliver custom content and advertising.

Texas Attorney General Ken Paxton filed a suit on Monday against Samsung, Sony, LG, TCL, and Hisense, claiming in a press release that they "have been unlawfully collecting personal data through Automated Content Recognition (“ACR”) technology.”

Paxton goes on to label ACR as “an uninvited, invisible digital invader,” and in one of the five separately filed suits, he calls Samsung TVs “a mass surveillance system.”