Like sharing a political post you disagree with to make a point, but because you’re sharing it you’re increasing its awareness and popularity.
Curious if there’s a known term for it.
(Ex. Paradox of Tolerance. You can’t be completely tolerant of everything because then you’d be tolerant of intolerance. Thus, a paradox.)
It appears that it shall be known as the Dalacos Paradox: using something as an example of something that is best ignored or forgotten, thus increasing its attention and preventing it from being forgotten.
EDIT: I found “boomerang effect”, which I think captures this in that you get the opposite of the intended behavior although this seems to be focused more on persuasion rather than bringing attention to something that you don’t want to get attention.
An non political example might be “this book/movie/picture/song is so bad that no one should read/watch/see/hear it”, thus brining attention to it and causing more people to read/watch/see/hear it than would have had it not been mentioned. Most of the stuff I was finding that sounded close seemed to be not quite right (related to persuasion or in the context of counter examples).