No, but investors tend to treat companies as either growing or dying. If you have a boring and reliable product you’re going to saturate the market at some point, which means that revenue will fall. Arguably there’s still a lot of value in sticking around selling replacements as people break things, but this is nowhere near as lucrative as the growth phase.
No, but investors tend to treat companies as either growing or dying. If you have a boring and reliable product you’re going to saturate the market at some point, which means that revenue will fall. Arguably there’s still a lot of value in sticking around selling replacements as people break things, but this is nowhere near as lucrative as the growth phase.