The company said it is currently testing new interactive video ad formats in the U.S. and Canada, with a goal of zeroing in on subscribers’ viewing behavior and letting advertisers rely on templates built from that behavior. Citing positive early results from testing, Netflix said it will roll out the formats globally by the second quarter of 2026.
Most of them are built around lazy algorithmic feeds like this. It’s very hard to search for specific things, you’re just expected to eat whatever they serve up to you.