Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

    • Dozzi92@lemmy.world
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      19 hours ago

      That’s one hundred percent what I thought I was going to see. We’ve been doing it as people, making movies with black people to appeal to black people, making ghost busters with all women to appeal to women. And I’m by no means suggesting that it is effective, but I’m also just some white guy and everything has been targeted at me. I just figured the ad would look more like you, and it’d make you more comfortable, or that would be the idea.

    • chaosCruiser@futurology.today
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      2 days ago

      Just wait. There’s so much that could be done with AI.
      You could even include visual cues for every demographic, like hobbies, occupations, country of origin and so on. If the ad has a picture of an object relevant to your life, it will probably have absolutely nothing to do with the product they’re pushing.
      If you didn’t hate ads already, the future will probably make you want to throw a molotov cocktail at the front door of the ad company.

    • null_dot@lemmy.dbzer0.com
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      2 days ago

      Sorry what?

      I think I’ve misunderstood you because this is certainly possible, and I’m sure you’re aware of that.

      • 474D@lemmy.world
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        2 days ago

        I’ve downloaded and ran some image models locally to restore old damaged family photos. I have accidentally changed my family to almost every race while learning how to prompt it correctly lol

        • frongt@lemmy.zip
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          2 days ago

          How accurate is it? I’d be afraid of it generating likely-looking people that don’t actually look like the real person.

          • 474D@lemmy.world
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            21 hours ago

            It can be scarily accurate if you have the time. Not every generation will be great but you can randomize the seed and run it until you get a result you like

            • frongt@lemmy.zip
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              19 hours ago

              Yes, that’s what I’m afraid of. Historical records shouldn’t be based on what I like, they should be based on accuracy. If my grandfather was a grumpy person, the pictures of him shouldn’t be happy and smiling. If someone has a scar on their face, I don’t want that to be “fixed” either, because then it’s no longer a picture of the person, it’s fiction.

    • Mwa@thelemmy.club
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      2 days ago

      I bet that someone will force them to only use White skin color and strip DEI.