Management’s goal of 30% profit margins for gaming has led to job losses, canceled projects

  • Frezik@lemmy.blahaj.zone
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    1 day ago

    The only thing that saves the Xbox brand at this point might be firing the entire executive staff.

    Strange that two years ago, there was worry that Xbox would take over everything after the Activision-Blizzard merger. Sony once again manages to take advantage of its competitor’s mistakes by mostly sitting and watching.

    • Sentient Loom@sh.itjust.works
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      1 day ago

      firing the entire executive staff.

      Guaranteed they’re a huge expense, and they have no interest in making cool games or experiences. It’s all just angles to dominate or manipulate the customer. Like, just give us computers that play games. Focus on running fast and effective and having cool titles. But nooooo, they want gimmicks and angles and cost-cutting and microtransactions etc etc

    • FreedomAdvocate@lemmy.net.au
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      17 hours ago

      Strange that two years ago, there was worry that Xbox would take over everything after the Activision-Blizzard merger.

      That was never a real concern for anyone who had been paying attention to the video game world for even the last 10 years.

  • woelkchen@lemmy.world
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    1 day ago

    Imagine Microsoft’s top management was competent and leveraged their PC operating system monopoly with their dominant gaming position (ABK + Minecraft alone are massive, not even counting Bethesda and the older 1st studios).

    • FreedomAdvocate@lemmy.net.au
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      17 hours ago

      with their dominant gaming position

      If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.

      • woelkchen@lemmy.world
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        9 hours ago

        If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.

        Wrong. You confuse the Xbox console with Microsoft’s overall position as game publisher which includes all of Activision-Blizzard-King, Bethesda, Minecraft, Halo, Forza,… across multiple platforms.