It’s a broad label for anything they don’t like (LGBTQ+, feminism, DEI, etc.), but doesn’t “woke” mean you are awake? Would that imply that things that are not “woke” or are “anti-woke” are “asleep”?
Then they go on about conspiracies (“climate change is not real”, “deep state”, “5G is harmful”, “vaccines cause autism”, the list goes on unfortunately…) where they’re claiming that you need to “wake up to the truth”. Surely they don’t consider “woke” to be “the truth”, so shouldn’t they call it something like “asleep”, “sleepy”, “snoozy”, or similar?
I needed to use a lot of quotation marks there…
I like to remind myself of the quote about anti-Semites (which applies more broadly to fascists in general, and more broadly still to some on the political right): they don’t believe what they are saying because words and truth aren’t important them. As long as the right people are being protected and the wrong people are being hurt, that’s all that’s important.
From Jean-Paul Sartre, Anti-Semite and Jew (emphasis mine) https://antilogicalism.com/wp-content/uploads/2017/07/anti-semite-and-jew.pdf