And couldn’t I just fake the times someone saw my ads to get more money? How is that effective? As an advertiser do I have to just trust the ones seeking ad space?

  • Rhynoplaz@lemmy.world
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    24 days ago

    So, I sold Internet ads for a while. (I know, I’m not proud, but I had a family to feed.) We would sell packages of views.

    Like, for $100 I could have your ad appear 20,000 times in a month. And for a little more, it would target a specific demographics like families with children, retired folks, or Republican homosexuals with cats. And for a little more, we could target those demographics in specific parts of the country. And for a little more we could target anyone who walked into your competitors location in the past 3 months. (If you took your phone anywhere, we knew it.)

    I can’t remember all the other targeting we had, but it got creepy.

    • NoneOfUrBusiness@fedia.io
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      24 days ago

      (If you took your phone anywhere, we knew it.)

      Is this because people have the location setting turned on or does it not matter?

      • Rhynoplaz@lemmy.world
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        24 days ago

        I wasn’t involved in the tech end, so I imagine locking down your location settings could block some of it, but I wouldn’t put it past Google or Apple to snag information from the mandatory 911 cell location.

      • null_dot@lemmy.dbzer0.com
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        24 days ago

        It does and it doesn’t.

        Think of it like, there’s dozens of different ways to get your location data, and maybe 90% of people will be exposed by one or other method.