The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
It’s endless content for people with short attention spans that don’t care about the quality or even really the topic of the content they are consuming… they just want mindless entertainment to occupy their time without needing to make any decisions or take any actions. Or even to stay focused on any one thing for more than a few seconds.
So, of course it’s extremely popular.
I mean I am not a huge fan of it being Chinese spyware practically (this is not disagree with the point that* Youtube is basically American spyware) but wasn’t a big problem with mid 2010s youtube being videos getting padded to reach the sacred time of 10 minutes for ad sense to really kick in. I find most of youtube shorts/tiktok is worthless garbage but I can see the appeal for short and snappy videos to get their point across rather than it being padded with the common trappings of other vod content. Now I don’t mean to throw shade at people who do the whole padding/sponsors/call to actions since at the end of the day some of these people want to try to make a living out of this stuff and if people actually want this content made there needs to be support for it (it is actually a huge problem in the print industry as well since many people don’t want to pay for articles).