If the rise of techno-lords of this neo-feudalist era hasn’t made it clear to people why privacy is important then it isn’t even worth having the conversation with those people anyway. Privacy is an spectrum and 100% privacy is extremelly difficult to achieve and potentially not worth pursuing to the average people unless your life or someone else’s you love is under threat.

But while 100% is not worth it to the average people, getting very close to it isn’t super difficult nowadays granting you have or know someone with the technological knowledge to achieve it: Nowadays you can use Firefox with proper adblocker extensions for free, get a phone that is de-googled out of the box, you can switch social networks from centralised ones to federated ones, self-host a lot of cloud services very cheaply, etc. True that some technical knowledge (and time) is required to achieve a decent level of privacy. Finding the time isn’t that difficult if one cares a little (they are one online search away), the technical bit is the hard one and maybe a good reason for those of us that self-host to start federating more and more services (but this is another conversation). The fact is, who nowadays doesn’t care about privacy is because they have chosen to do so.

So if the conversation even arises, I sometimes flip it by pointing out how shitty their preferred online service (or even operating system) has become in the recent years, just to tell them I have a totally different online experience than them. If they are curious I can show them how, if not, then they shouldn’t care about me as it’s obvious they don’t care about themselves in the first place.